Case study in the logistics industry
In a world where every delay costs money, and every unoptimized second turns into waste, the logistics industry can no longer afford “long pauses for thought”.
Everything has to go smoothly, from scanning a package to updating stocks in the ERP and notifying the end customer.
But how do you do this in an unstable local context, with busy roads, volatile prices, and a shortage of qualified personnel?
The answer does not come from a fleet upgrade or supplementing existing staff, but from an upgrade of the digital infrastructure.
Case study: Digital transformation in a regional logistics company
Context
A company with over 150 employees and 5 logistics warehouses was facing the following problems:
- Internal management apps running on local servers with frequent outages
- Each update caused downtime and panic in all 5 distribution centers
- No modern backup system or proactive monitoring
- No real-time connectivity between field and back-office teams
Migration to the public cloud
After a detailed analysis, the company migrated its internal logistics system to a public cloud environment, using a mix of:
- Virtual Machines for ERP and management apps
- Object Storage for scanned documents and labels
- Load Balancer & Firewall to manage traffic and prevent downtime during peaks
- Automatic backup and 24/7 monitoring for fast recovery in case of incidents
Results after 3 months
- Response time decreased by 30%
- Downtime reduced by 90%
- Internal IT team focused on improvements instead of firefighting
AI does not replace humans, it empowers them
One logistics manager explained:
“Since moving apps to the cloud, the team no longer ‘sits on phones’ looking for lost files. We have time to deal with processes, not problems.”
This is the essence of automation: it does not eliminate people, but it removes the ballast that slows them down.
As Eliyahu Goldratt said in The Goal: “Automation is only effective when the processes are already efficient. Otherwise, all you do is hasten the chaos.”
Why Public Cloud?
At first, management was afraid of costs. But once they reframed them as investments, the advantages were clear:
- Financial predictability
- Testing freedom without hardware investment
- Scalability during peak periods (Black Friday, holidays)
- 24/7 access from any location (Bucharest, Timisoara, or the warehouse near Borș Customs)
Cloud VPS for logistics development teams
One of the internal IT teams, responsible for mobile apps for drivers, also migrated to a cloud VPS platform. With this, they:
- Ran test environments for new features
- Used Performance VPS for orchestration
- Benefited from automated backup and snapshots for each build
Result: new feature delivery time dropped from 6 weeks to 2 weeks.
Automation in Romania in 2025: between chaos and opportunity
In a business environment marked by tax changes, workforce shortages, fuel price fluctuations, and constant cost pressure, automation is no longer a trend but a survival strategy.
Here too, the public cloud is the right ally for SMEs in logistics because it:
- Requires no massive investments
- Can be tested gradually
- Can be fully outsourced if needed
Bottom line: Automation expands control
Automation is not about giving up control, but about extending it.
You don’t have to throw everything away and start from zero.
You can build smart, step by step. Just as a truck does not need autopilot, but it does need a system that warns you before something goes wrong.
The same with IT infrastructure: it doesn’t have to be a rocket, but a reliable system that quietly takes care of the repetitive work so you can focus on what really matters.